About GENESIS HEALTH CARE
A new organisation with a clear direction. Founded by a nurse who has spent fifteen years watching the system fail people — and decided to do something about it.
Founded by someone who has done the work
Genesis Health Care provides personal care at home across Ripon and North Yorkshire.
Finding the right care is hard. Most people who contact us have already had a difficult experience, or have spent weeks not knowing where to start.
I am a Registered Mental Health Nurse with fifteen years of frontline experience. When I look at what someone needs, I look at the whole picture. The physical side as it relates to personal care, how they are actually coping, what worries them, what they need to feel like themselves at home. And I do not step back when things get complicated.
That is what I built this around.
If you are looking for care at home for someone whose needs have become difficult to manage, or have not been well supported elsewhere, I am happy to have a chat and talk through your options.
Ayoola Majeks
Founder & Registered Manager
Care that starts with the person. Every time.
Most people who need care at home do not want to need it. They want to stay independent. They want to stay in their own space. They want to be treated like an adult, not a case file. This organisation exists because that is not always what they get.
Too many homecare providers are built around rotas, targets, and cost per hour. We are built around the person in front of us. The mental and personal side of a person's experience — how they are coping, what they are frightened of, what they need to feel like themselves — gets dismissed more often than anyone in the system likes to admit. We were built to take that seriously.
Ayoola started doing care work while she was still a student nurse. She needed the work, but she also found something in it that stayed with her. After qualifying as a Registered Mental Health Nurse she spent fifteen years working across community psychiatry, CAMHS, and Continuing Healthcare assessment. She saw what the system could do well. She also saw where it failed people. She started this organisation because she believed she could do it better. Not as a business proposition. As a personal commitment.
We are a new organisation. We are not going to pretend otherwise. What we have right now is a founder with fifteen years of clinical experience, a clear set of values, and a genuine commitment to the people we support. We are building something in North Yorkshire that puts clinical understanding at the centre of homecare, not at the edges of it. Our ambition is straightforward: to be the provider that families in this region trust when the situation is difficult and the stakes are high. We are not there yet. We are working toward it every day.
Our Values
Dignity
Every person we support is an adult with a history, preferences, and rights. We do not talk down to people. We do not make decisions for people without them. Dignity is not a policy here. It is a baseline.
Honesty
We will tell you what we can do. We will also tell you what we cannot. If we are not the right provider for your situation, we will say so. We would rather lose a client than mislead a family.
Clinical Depth
Ayoola is a registered nurse. That clinical understanding runs through every care plan we write. We take mental health seriously. We take complexity seriously. We do not treat either as someone else's problem.
Consistency
We know that familiar faces matter. Good care depends on knowing the person — their routines, their preferences, their bad days as well as their good ones. Building a team who stay, who are committed, and who genuinely know the people they support is one of our most important priorities.
Perseverance
We do not walk away when things get hard. Difficult days, complex needs, situations that other providers find inconvenient. We stay. That is not a selling point. It is just what we do.
Respect for Home
When we come into someone's home we are a guest. We act accordingly. Your home, your rules. The person's space, routines, and preferences come first. Always.
Want to know more?
Get in touch — we're happy to talk through how we can help.