About GENESIS HEALTH CARE
A new organisation with a clear direction. Founded by a nurse who has spent fifteen years watching the system fail people — and decided to do something about it.
Founded by someone who has done the work
I started caring for people before I had a nursing qualification. I needed work while I was studying, and care work was where I ended up. I did not expect it to shape the rest of my life, but it did.
I went on to qualify as a Registered Mental Health Nurse. Over the next fifteen years I worked across community psychiatry, CAMHS, and Continuing Healthcare assessment. I have sat with people in crisis. I have written care plans for people the system had given up on. I have watched what good care does for a person, and I have watched what bad care does.
That is why I started this organisation.
I am not interested in care that ticks boxes. I am not interested in care that disappears when things get complicated. If you are in need, I will not walk away from you. That is not a promise I make lightly. It is just who I am.
I have spent fifteen years working across some of the most demanding parts of the health and care system. In that time I saw something repeated so consistently it became impossible to ignore. The clinical side of a person's needs would be attended to. The mental and personal side — how they were coping, what they were frightened of, what they needed to feel like themselves and not just a patient — was routinely dismissed. Not always deliberately. But consistently.
I built this organisation because I believed that dimension deserved to be taken as seriously as everything else. It still does.
Ayoola Majeks
Founder & Registered Manager
Care that starts with the person. Every time.
Most people who need care at home do not want to need it. They want to stay independent. They want to stay in their own space. They want to be treated like an adult, not a case file. This organisation exists because that is not always what they get.
Too many homecare providers are built around rotas, targets, and cost per hour. We are built around the person in front of us. The mental and personal side of a person's experience — how they are coping, what they are frightened of, what they need to feel like themselves — gets dismissed more often than anyone in the system likes to admit. We were built to take that seriously.
Ayoola started doing care work while she was still a student nurse. She needed the work, but she also found something in it that stayed with her. After qualifying as a Registered Mental Health Nurse she spent fifteen years working across community psychiatry, CAMHS, and Continuing Healthcare assessment. She saw what the system could do well. She also saw where it failed people. She started this organisation because she believed she could do it better. Not as a business proposition. As a personal commitment.
We are a new organisation. We are not going to pretend otherwise. What we have right now is a founder with fifteen years of clinical experience, a clear set of values, and a genuine commitment to the people we support. We are building something in North Yorkshire that puts clinical understanding at the centre of homecare, not at the edges of it. Our ambition is straightforward: to be the provider that families in this region trust when the situation is difficult and the stakes are high. We are not there yet. We are working toward it every day.
Our Values
Dignity
Every person we support is an adult with a history, preferences, and rights. We do not talk down to people. We do not make decisions for people without them. Dignity is not a policy here. It is a baseline.
Honesty
We will tell you what we can do. We will also tell you what we cannot. If we are not the right provider for your situation, we will say so. We would rather lose a client than mislead a family.
Clinical Depth
Ayoola is a registered nurse. That clinical understanding runs through every care plan we write. We take mental health seriously. We take complexity seriously. We do not treat either as someone else's problem.
Consistency
We know that familiar faces matter. Good care depends on knowing the person — their routines, their preferences, their bad days as well as their good ones. Building a team who stay, who are committed, and who genuinely know the people they support is one of our most important priorities.
Perseverance
We do not walk away when things get hard. Difficult days, complex needs, situations that other providers find inconvenient. We stay. That is not a selling point. It is just what we do.
Respect for Home
When we come into someone's home we are a guest. We act accordingly. Your home, your rules. The person's space, routines, and preferences come first. Always.
Want to know more?
Get in touch — we're happy to talk through how we can help.